Direct feed agreement reached with Zillow

Since May 2014, the CCIMLS Data Syndication Committee, chaired by Doug Azarian and created by Deb Martin, has worked tirelessly to sort through the many methods through which your listing data is output to the public and how to improve the process for greater accuracy and agent/broker control. After member surveys and a public forum discussions of members’ needs, the consensus was to find a way to make publishers directly accountable to our membership, for the use of our data and to receive benefits for providing our listings.

The BOD and Data Syndication Committee are proud to announce we have reached a direct feed agreement with Zillow, which will ensure listing attribution and accuracy.

What does this mean for you?

This means, instead of funneling listings through a third party syndicator, we will provide a feed directly to Zillow, receiving negotiated benefits for access to our data. This also means, if there are any issues with the display of a listing on Zillow, we can have those errors corrected within 24 hours; statuses and prices will be updated every 2 hours at a minimum.

What are the benefits to you?

Here are some highlights:

  • Listing agent will appear first and with “Listing Agent” designation and no one (except for the listing agent) can be pre-checked to be contacted.
  • CCIMLS Data trumps all other data sources unless also sourced from listing agent/broker.
  • Ratings and reviews accepted only from “buyers and sellers who have communicated or worked with an agent”. Agents may opt out of ratings and reviews by removing or not creating a profile. With this agreement, if a CCIAOR member has a review not from a buyer/seller the agent has worked with, there is a mechanism to remove that review.
  • Leads distributed to listing agent will be free if consumers choose to contact listing agent through Zillow.
  • Zillow will not alter content of data provided by CCIMLS.
  • Zillow will post a redirect link to agent/broker URL.
  • Zillow will provide error reports, remove bad data, and make changes within 24 hours.
  • Search results will be based on search criteria and not paid placement.
  • As with the current system, brokers and agents may opt-out of providing their listings to Zillow simply by selecting to do so right within the MLS.

If you have further questions, please contact our office at 508-957-4300 or email: